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Categories Educational materials Contact us Home » How to promote your e-commerce How to promote your e-commerce Having an online store requires updating, organization and planning. A good e-commerce must have some basic requirements, such as a beautiful layout, easy navigability and features that provide your customer with a great shopping experience. But what's the point of having an online store if you don't invest in advertising it? In addition to having good products, planning and a good platform, your e-commerce needs marketing strategies, as only then will you be able to encourage your potential customers to make purchases and also attract new buyers. To help promote your e- commerce , we have put together some tips for optimizing your online store, which will result in improved results. 1- Use SEO techniques 2 – Create a Blog 3 – Invest in Content marketing 4 - Have a responsive e-commerce 5 – Invest in AdWords 6 – Stay connected on social media 1- Use SEO techniques Using SEO ( Search Engine Optimization ) techniques helps your store achieve better positioning on search engines. Some techniques, such as posting articles on partner blogs and using keywords, can contribute to promoting your e- commerce .

Create a Blog Having a blog on your website expands your Colombia Mobile Number List possibilities for promoting e- commerce . By publishing relevant articles, optimized with SEO techniques, you can improve your store's ranking in search engines like Google. Furthermore, the production of content, with news, tips and possible solutions, makes it possible to bring your customer closer to the company. 3 – Invest in Content marketing Make informative materials available to your users. Publish articles, produce e- books, videos and other materials that bring more security and trust to your audience. Which could result in increased sales . 4 - Have a responsive e-commerce Adapting your e- commerce to different devices mainly contributes to making purchases on electronic devices easier. Since access on smartphones is greater.



Invest in AdWords Adwords is the most assertive tool for promoting your e-commerce. As it is a sponsored link advertising platform, AdWords contributes, for example, to customer searches for keywords and profile, having a low cost with quick responses. 6 – Stay connected on social media Social networks are the main tools used to direct users to e- commerce . Use social networks like Facebook and Instagram to interact with your audience. The advantage of social networks is that unpaid advertisements and sponsored advertisements can be used. Take advantage of these communication resources to boost your e- commerce . It is not an easy task to promote your online store, as you need planning and discipline to reap good results. Therefore, you need to have a good digital marketing strategy for your e- commerce to be successful . Having a plan will guide you to the ideal strategy, as the digital market is increasingly competitive. These are some tips for promoting your e- commerce . But, if you want to expand your sales platform, look for a specialist in digital tools.